Reflecting on the evolution of the technology, he tells Jeweller, “CAD and CAM technology has evolved from a volume production tool to a fundamental production tool in any sized jewellery business. The financial limitations that once confined CAD/CAM to larger companies rapidly fell away as technology evolved, and new, jewellery-specific products and programs entered the marketplace, leading jewellers of all stripes – the pure retailers, outsourced-manufacturing, and in-house manufacturing – to embrace the benefits.Ĭhris Botha, operations manager at Palloys – part of the Pallion Group – was a vocal early proponent of CAD/CAM. Today, nearly a decade later, the answer is assuredly yes.īy the time Jeweller published its 2014 Report, the “CAD/ CAM revolution” had well and truly begun, and four years later, the technology was “synonymous with jewellery design”, while 3D printers had entered the market. Indeed, when Jeweller published its first CAD/CAM Guide in 2012, it asked the question, ‘Is CAD/CAM here to stay?’ Once, the words ‘CounterSketch’ and ‘3D printer’ might have been met with a confused or dismissive look. Perhaps the most significant change in the jewellery industry in recent decades has been the adoption of CAD/CAM - computer-aided design and computer-aided manufacturing. Computer-aided design and manufacturing have become an almost intrinsic part of the jewellery industry – especially given the demand for custom makes and personalisation, writes ARABELLA RODEN.
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